Hospitality. Fitness. Culture. Sports. Wellness.

Discover.

Plan.

Experience

The best of a city should not be buried beneath endless searches, saved posts and half finished recommendations.

Where2 exists to make discovery feel effortless again.

We research the places, spaces and projects shaping the way people eat, train, unwind, move and experience a city. From hospitality and fitness to sports, wellness and culture, Where2 brings together the things worth knowing about and showcases them with clarity.

Our Research.

Your Experience.

We begin by studying the city properly. Our process looks at the places, spaces and projects shaping how people eat, train, move, unwind and spend their time. We look beyond obvious names and surface level recommendations, paying attention to quality, atmosphere, reputation, consistency, originality, location, community value and the overall experience. The aim is simple: to understand what is genuinely worth knowing about.

1) Research

Once we have researched a place, we assess whether it meets the standard our users should expect. We consider what makes it stand out, who it is right for, how strong the experience is, and whether it adds real value to city life. Only the places that feel purposeful, memorable and worth someone’s time make it onto our shortlist.

2) Shortlist

The strongest recommendations are then showcased clearly on the Where2 app. We organise them by category, location and experience type, making it easier for users to discover, plan and choose with confidence. Instead of endless searching, saved posts and scattered recommendations, Where2 brings the best of the city into one simple, curated place.

3) Spotlight

Our 5 Pillars

Hospitality

A city is often remembered through the places people eat, drink and gather. Where2 looks for hospitality spaces with atmosphere, quality, character and a clear reason to visit, from restaurants and cafés to pubs, bars, rooftops and late night venues. We showcase the places that make plans feel easier, better and more memorable.

Fitness

Fitness has become a core part of how people experience modern city life. We look beyond standard gyms to find the studios, training spaces, classes and communities that offer real energy, strong standards and a sense of belonging. From Pilates and boxing to strength training, HYROX style facilities and community workouts, Where2 helps people find places that make movement feel worth showing up for.

Sports

Where2 researches and showcases sports spaces, clubs and communities that bring movement, competition and connection into city life. From run clubs and football projects to tennis, padel, training facilities and social sports experiences, we look for the places where sport feels active, accessible and part of the culture. We spotlight the spaces that help people play, connect and experience the city differently.

Wellness

In a busy city, knowing where to slow down matters. Where2 brings attention to wellness spaces that help people reset, recover and feel balanced, from yoga studios and spas to saunas, treatment rooms, recovery spaces and mindful experiences. We focus on places that feel calm, considered and genuinely restorative.

Cultural

Culture is what gives a city its depth. Where2 showcases the galleries, exhibitions, live music venues, theatres, creative spaces, markets and independent projects that shape the character of a place. We look for experiences that feel original, meaningful or worth discovering, helping users connect with the stories, ideas and creativity happening around them.

Where2 brings together the best venues and experiences across the world’s most exciting cities

At Where2 is designed to connect people with the best places in a city while giving venues a space to be properly represented. The platform focuses on quality over volume, showcasing venues through considered profiles, strong visuals, events and curated recommendations. Each listing is selected to ensure a consistent standard, creating a trusted environment for discovery.

Alongside venue profiles, a community led feed highlights real experiences, helping surface what is current, relevant and genuinely worth visiting. This creates a more dynamic and up to date view of a city than traditional listing platforms.

With a simple structure and tools that support visibility and discovery, Where2 brings together venues and experiences in a way that feels curated, current and easy to navigate.

Currently live in London, Paris, Barcelona, Lisbon, Dubai and Abu Dhabi.

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